# identity.md

## Organization Overview
- **Company Name:** Brave Floral
- **Mission:** To craft thoughtful, environmentally-considered botanical designs and offer fresh flowers, plants, and gifts, alongside floral installations for a variety of events and clients.
- **Company Structure and Legal Entity:** An independent flower, plant, and gift shop and creative studio. Details forthcoming for legal entity.
- **Founded Date and Location:** Based in Maplewood, NJ. Details forthcoming for founded date.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Valerie Braverman, Owner (See: [Our Story](https://bravefloral.com/pages/our-story))
- **Team Structure and Departments:** Operates as an indie flower shop and creative studio. (See: [Join Our Team](https://bravefloral.com/pages/join-our-team))
- **Company Culture and Values:** Committed to thoughtful, environmentally-considered botanical designs, creativity, and providing personalized service.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a retail flower, plant, and gift shop offering local deliveries, alongside providing floral installations for weddings, corporate events, hospitality, small businesses, and various displays.
- **Location(s) and Geographic Presence:** Based in Maplewood, NJ, serving local deliveries and installations.
- **Key Partnerships and Affiliations:** Details forthcoming.